The journey to transform the Afrobraids website began with a clear objective: to elevate user experience and foster client loyalty. The transformation from a static front-end site to a dynamic, full-stack platform was designed to empower clients and staff with effortless, intuitive functionality.
One of the pivotal moments in this project was being selected and given the opportunity to use Setmore's API which is still in Beta mode and not accessible to the public by Setmore – a testament to my commitment to leveraging advanced technology. This exclusive access allowed me to integrate Setmore’s sophisticated booking interface directly into the Afrobraids site. Known for its visually appealing and user-friendly admin features.
Understanding that registration and easy booking capabilities significantly increase user retention, I revamped the site to include user accounts, enabling clients to manage their bookings effortlessly. This functionality not only streamlined the booking process but also provided a foundation for future enhancements like discounts, loyalty rewards, and personalized user experiences.
The back-end, powered by Python and Django, became the backbone of the website, offering robust admin features for the Afrobraids staff. They can now update booking statuses and manage the site without any technical expertise. Integrations with SendGrid and Setmore's Beta API facilitated seamless booking confirmations and cancellations, enhancing communication and operational efficiency.
This transformation has not just improved functionality but also redefined the brand image. The website now reflects the quality and care Afrobraids puts into its services, echoing in the clean, user-friendly design. The result? A significant increase in returning clients, evidenced by the growing number of repeat bookings.
Join me in exploring how this project unfolded, the challenges tackled, and the innovative solutions that have made Afrobraids a preferred choice for its clients.